How do you launch a new Android App based on an existing website?
Odds is a platform which offers betting odds comparison plus editorial content to better inform wagerers across a variety of sport, racing and entertainment events. In 2018 it's continued growth lead to the need for an Android app. This presented the opportunity for me to lead the design with a focus on improving the overall UX/UI.
Relavent and informative.
Providing the user with the necessary tools, right when they need them most. Breaking news, tips, market movements and odds comparison components needed to be fitted into a new IA structure that aimed to be personalised towards to the users needs.
Bet from the one place.
As part of a strategy to keep user within the Odds App for longer, an improved quick-bet functionality was designed and implemented.
Visual & Interaction